💜 Your business shouldn’t drain you — it should support you. ✨ Simplicity scales. Complexity burns you out. 👑 You don’t need to hustle harder — you need systems that sell. 💬 Passive profits aren’t a dream — they’re a decision. 🕊 You were never meant to build your business in survival mode. 📈 Automation isn’t cheating — it’s choosing freedom. 🌿 Grow quietly. Profit boldly. 📌 Selling can feel classy, aligned, and effortless. 🎯 Your content should attract, not chase. 🖥 Build it once. Let it work while you rest.

10 Ways to Build Passive Income in 2025

10 Ways You Can Build a Passive Income Stream in 2025

In this blog, I’ll walk you through 10 ways to build a passive income stream online in 2025. These methods are actionable, scalable, and designed to help you achieve financial freedom in today's digital age.

Alright, no more fluff, let's get down to business shall we?

Content

Why Is Passive Income the Ultimate Goal to Achieve Financial Freedom?

Imagine waking up to find your bank account growing while you sleep. That’s the power of passive income. It’s not about working harder; it’s about working smarter and leveraging your time, skills, and resources to create income streams that require minimal ongoing effort while producing income.

Woman entrepreneur waking up happy in bed because she woke up to making passive income.

Strategy #1: Create & Sell Digital Products

Digital products are a goldmine for passive income because they require upfront effort but can be sold repeatedly at no additional cost. Some popular examples include eBooks, templates, printables, courses, and software tools. In 2024, digital product creation was a rapidly growing strategy for creating passive income.

How to Get Started Creating & Selling Digital Products:

  • Choose a Niche: Identify what you’re passionate about or knowledgeable in, and create something valuable for that audience.

  • Create the Product: Use tools like Canva for templates or Microsoft Word for eBooks. Focus on quality and usability.

  • Set Up Your Platform: Use tools like Systeme.io, Etsy, Shopify, or WooCommerce to ensure customers receive their downloads instantly.

  • Implement Effective and Optimized Sales Funnels & Email Marketing: Use a tool such as Systeme.io to create effective and optimized sales funnels and email marketing campaigns to nurture leads and convert your leads into customers.

  • Pro Tip: Bundle your digital products for higher perceived value and offer upsells, such as extended licenses or exclusive access to related resources. To learn how to implement and create effective and optimized sales funnels and email marketing, check out my course, Passive Sales Academy. In Passive Sales Academy, you will also learn effective email marketing techniques, strategies for effortlessly and compliantly selling your digital products, and so much more! You can also grab my FREE guide, The Passive Profit Plan to get started.

mockup of The Passive Profit Plan free download by Ashley Ross a.k.a. The Classy Digital Marketer

Strategy #2: Start a Blog or YouTube Channel

Blogging and vlogging are among the most versatile ways to generate passive income. You can build a loyal audience by sharing your content and journey through blogging and vlogging. If vlogging isn't something you are interested in, you can create a YouTube Channel and be a source of education, tips, tricks, and other essentials for your target audience. With faceless YouTube Channels being on the rise, you can even create a monetize your YouTube Channel without showing your face.

Steps to Getting Started:

  • Choose a Niche: Choose a topic you're passionate about and that has a demand. Popular niches include personal finance, health, tech, and lifestyle.

  • Create Consistent Content: Write blog posts or produce videos that provide value to your audience.

  • Monetize Your Platform: Utilize Google AdSense, sponsorships, affiliate links, or sell your own products.

  • Pro Tip: Repurpose your blog posts into YouTube videos (or vice versa) to reach a wider audience. Want to learn how to monetize a faceless YouTube Channel? I've got you covered in my Ultimate Faceless Digital Marketing Vault.

Strategy #3: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting products or services you trust. Once you set up your affiliate links, you can earn money each time someone purchases them.

How to Start:

  • Join Affiliate Programs: Platforms like Amazon Associates, Wal-Mart Creator, ClickBank, and ShareASale offer thousands of products to promote. Regarding affiliate marketing opportunities, almost every brand you can think of offers an affiliate program so the possibilities are endless!

  • Promote Strategically: Write reviews, create tutorials, or share tips that naturally incorporate your affiliate links. You can even share helpful resources, tools, and more with your target audience via email, digital products, social media, and more.

  • Optimize for SEO: Rank your blog posts or videos on search engines to attract organic traffic.

  • Pro Tip: Promote high-ticket items or recurring affiliate programs for higher income potential. If you want to amplify your passive income earnings, incorporate affiliate marketing with one or more of the strategies discussed in this blog such as creating digital products and creating a YouTube Channel.

Strategy #4: Create an Online Course

If you’re knowledgeable about a specific topic, creating an online course can be a lucrative way to share your expertise to help others while generating passive income.

Steps to Create an Online Course:

  • Choose Your Topic: Identify a skill or knowledge area that people are eager to learn.

  • Plan Your Course Curriculum: Break down your topic into bite-sized lessons with clear objectives.

  • Film or Record Content: Use tools like Zoom or Loom to create video content, or design downloadable PDFs.

  • Host Your Course: Platforms like Systeme.io, Teachable, Udemy, or Kajabi make it easy to upload, market, and sell your course.

  • Pro Tip: Create an irresistible lead magnet, a.k.a. a freebie, to attract and nurture potential enrollees. Want to learn how to create your irresistible lead magnet? You can learn how to here.

How to create an irresistible lead magnet checklist by Ashley Ross | The Classy Digital Marketer

Strategy #5: Sell Stock Photos or Videos

If you enjoy photography or videography, selling stock content can be a creative way to earn passive income. Companies, bloggers, and content creators are always on the lookout for high-quality visuals.

How to Get Started:

  • Capture Unique Content: Focus on themes like business, lifestyle, or nature that have high demand.

  • Upload to Stock Platforms: Websites like Shutterstock, Adobe Stock, and Getty Images allow you to sell your content.

  • Market Your Work: Use social media or a personal portfolio to drive additional traffic to your stock listings.

  • Pro Tip: Keyword your submissions effectively to increase visibility in searches.

Strategy #6: Print-on-Demand or Dropshipping

Print-on-demand and dropshipping allow you to sell products without holding inventory. These models are low-risk and require minimal upfront investment.

How to Get Started:

  • Pick a Niche: Focus on a specific audience, like pet lovers or gamers.

  • Set Up Your Store: Use platforms like Shopify, Printful, or Printify to design and sell products.

  • Market Your Store: Use social media ads, influencer collaborations, and SEO to drive traffic.

  • Pro Tip: Offer unique, custom designs or products to stand out in a competitive market.

Want step-by-step guidance to starting your print-on-demand or dropshipping business? You can grab my 150+ page guide here.

Strategy #7: Develop a Subscription-Based Service/Membership

Subscriptions create recurring income by offering ongoing value. This model works for content, products, or services.

Examples of Subscription Models:

  • Exclusive content (e.g., Patreon).

  • Subscription boxes (e.g., beauty or snacks).

  • SaaS (Software as a Service).

How to Get Started:

  • Choose Your Offer: Decide what you can deliver consistently.

  • Set Up Your System: Use platforms like Substack for content or Chargebee for SaaS. Systeme.io is a great option for creating a paid membership program and is very cost-effective!

  • Market Your Service: Highlight the value of subscribing versus a one-time purchase.

  • Pro Tip: Offer a free trial or discounted introductory period to attract subscribers.

Strategy #8: Monetize Social Media Accounts

If you have a strong social media presence, you can monetize your following by promoting products, offering memberships, or selling your services. For those who do not want to have their face all over social media, it is completely possible to monetize social media without showing your face!

Steps to Monetize:

  • Build Your Audience: Post consistently and engage with your followers to grow your platform.

  • Collaborate With Brands: Partner with companies that align with your niche.

  • Promote Your Products: Use stories, reels, or posts to showcase your offerings.

Strategy #9: Monetize Your Talent & Skills

Turn your expertise into passive income by offering services that you can automate or outsource.

Examples of Skills to Monetize:

  • Graphic design templates.

  • Copywriting or email templates.

  • Virtual assistant services with automated systems.

How to Automate:

  • Standardize Your Offers: Create reusable templates, calendars, journals, or processes.

  • Automate Your Delivery: Use platforms such as Systeme.io and Etsy to automate your sales and delivery processes.

  • Outsource Tasks: Create reusable templates or processes.

  • Pro Tip: Etsy is a hot spot for those looking to purchase templates, copyrighting, email templates, Shopify templates, and so much more! If you want to really expand your offers or offer more personalized services, you can promote your services on websites such as UpWork, Fiverr, and social media. Want to learn how to start, grow, and monetize your own Etsy Shop? Check out this resource!

Strategy #10: Amazon FBA or Amazon Influencer Program

Amazon offers multiple opportunities to generate passive income, especially through its Fulfillment by Amazon (FBA) program and Influencer Program. Here’s how you can make the most of these options:

Steps to Get Started with Amazon FBA:

  • Choose a Product to Sell: Research high-demand, low-competition niches using tools like Jungle Scout or Helium 10. Look for lightweight, non-fragile items to reduce shipping costs.

  • Source Your Product: Create a compelling product listing with high-quality photos, bullet points, and keywords. Optimize your listing for Amazon’s algorithm.

  • Send Your Inventory to Amazon: Ship your products to Amazon's warehouses. Amazon handles storage, shipping, and returns when orders come in.

  • Market Your Product: Use Amazon PPC (pay-per-click) ads to drive traffic. Encourage positive reviews to boost your product’s ranking.

  • Pro Tip for FBA: Bundle complementary products to increase your average order value and stand out from competitors. For example, sell a fitness tracker with a workout guide. I offer an Amazon FBA Course for those who are interested in starting their own Amazon FBA business.

Amazon FBA video course

The Amazon Influencer Program is an extension of Amazon’s affiliate program, designed for social media influencers. It allows you to earn commissions by recommending products and sharing a customized Amazon storefront with your followers. The Amazon Influencer Program may also be referred to online as the "Amazon Reviewer Program".

Steps to Get Started with the Amazon Influencer Program:

  • Qualify for the Program: You need an active social media presence on platforms like YouTube, Instagram, Facebook, or TikTok. Ensure your content aligns with a niche, such as beauty, tech, or home improvement, to appeal to a specific audience.

  • Apply for the Program: Visit the Amazon Influencer Program page and sign up. Amazon will review your social media accounts to determine your eligibility. It is important to note that the Amazon Influencer program has specific guidelines for social media account eligibility. For Instagram, you must use a public Instagram Business or Creator account and for Facebook, you must use a business account (not a personal account).

  • Create Your Amazon Storefront: Once accepted, you can customize your Amazon storefront to showcase your favorite products. Add product recommendations with thoughtful descriptions, images, and videos to increase conversions.

  • Promote Your Storefront: Share your storefront link through social media posts, videos, and stories. Use phrases like “Shop my Amazon picks” and include your link in your bio or video descriptions.

  • Earn Commissions: Every time someone purchases a product through your link, you’ll earn a commission. Amazon also offers bonuses for driving traffic to specific categories or products during promotions. You can learn more about how you can earn commissions when customers watch your videos on Amazon here.

  • Pro Tip for the Amazon Influencer Program: Create engaging, niche-specific content that highlights how the products solve problems or enhance everyday life.

For example:

Post a “Day in My Life” video showcasing your favorite Amazon finds.

Film tutorials or unboxing videos to demonstrate product value.

Once your storefront and content are set up, your recommendations can generate income 24/7 as followers and viewers shop your links.

Seasonal promotions like Black Friday or Prime Day can significantly boost your earnings.

If you'd like to learn more about getting started with the Amazon Influencer Program, you can check out my guide below.

Conclusion

These strategies aren’t just theoretical—they’re being used every day by people around the world to build sustainable, passive income streams. Pick one or two methods that resonate with you, take action, and stay consistent.

For more resources to kickstart your journey, download The Passive Profit Plan.

mockup of a free download called "The Passive Profit Plan" by Ashley Ross | The Classy Digital Marketer

or explore my Passive Sales Academy

Mockup image of the Passive Sales Academy course by Ashley Ross, featuring digital devices displaying core training components such as The SIMPLIFY Framework, Revenue Radar Strategy, Magnetic Monetization, and The Automated Business Blueprint, with tagline "Simplify. Sell. Scale." below.

the complete system for simplifying your sales strategy, scaling with automation, and building a business that sells while you live your life.

Inside, you’ll learn how to:
✅ Build a funnel that fits your offer and your audience
✅ Set up powerful automations using Systeme.io or Beacons
✅ Grow your traffic with evergreen strategies like Pinterest & SEO
✅ Write copy that connects and converts — with AI-powered tools
✅ And finally create a scalable, passive income system (without burnout)

If you’re ready to ditch the “post daily and pray” cycle and build a business that runs on purpose — PSA is your next step.

Ready to build smarter, not harder?

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Join the community of online entrepreneurs building passive income with smart systems, timeless strategy, and zero burnout. I’ll send weekly tips, tools, and exclusive updates to support your next move.